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During the Listing Presentation
- Give seller an overview of current market conditions and projections
- Present CMA results to seller, including comparables, solds, current listings and expireds
- Offer pricing strategy based on professional judgment and interpretation of current market conditions
- Screen for qualified buyers and protect seller from curiosity seekers
Once Property is Listed
- Review current title information
- Confirm lot size via owner's copy of certified survey, if available
- Prepare showing instructions for buyers' agents and agree on showing time window with seller
- Discuss possible buyer financing alternatives and options with seller
Marketing the Listing
- Create print and Internet ads with seller's input
- Coordinate showings with owners, tenants, and other real estate professionals. Return all calls – weekends included
- Install electronic lock box if authorized by owner. Program with agreed-upon showing time windows
- Review comparable MLS listings regularly to ensure property remains competitive in price, terms conditions and availability
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